Why Pay-Per-Click (PPC) advertising is an important part of online marketing?

One of the biggest challenges businesses face today is figuring out how to increase their visibility online and get more traffic to their website. To achieve their objectives, organizations around the globe have chosen to build their online exposure through pay-per-click (PPC) advertising. With prompt and quantifiable outcomes, PPC advertising gives a snappy and powerful approach to appear on online search tools. 

What is Pay-per-click advertising? 

Pay-per-click advertising or paid search engine marketing (SEM) is an online marketing tool that is intended to direct people to websites for a fee. Organizations can put online advertisements on websites by offering on keywords and phrases applicable to the product or services they give. PPC advertising prominently displays ads at the top of the search engine results page, bypassing organic search rankings. Once someone clicks on an ad they are directed to the advertiser’s website and the advertiser is charged a fee.

PPC advertising has become a vital part of online marketing by offering a moderate and adaptable approach to develop your business online. We have outlined a couple of advantages of PPC advertising and why you ought to consider integrating pay per click into your online marketing system: 

Advantages of PPC advertising

Importance – Reach people as they search for phrases that apply to your business. Your advertisements are shown to individuals who are effectively searching for the items or services you give. So those individuals who land on your site are bound to make a move. 

1. Adaptable financial plan – There is no base spending responsibility. You can choose a lot or how little you need to put resources into your PPC advertising. 

2. Simple and precise tracking – Google AdWords and Bing ads provide powerful and comprehensive tools that help advertisers keep track of key performance metrics like costs per click, click-through rates, conversion data and much more. This information gives advertisers important data on the behaviour of their target group, and the ability to control expenses and increment ROI. 

3. Speed to advertise – Platforms like Google AdWords and Bing Ads make it simple to make PPC campaigns rapidly and driving people to your site in only minutes. But be warned, just because you have created a PPC campaign doesn’t mean you will receive high-quality traffic.

4. Testing capabilities – PPC platforms offer numerous alternatives to permit advertisers to test everything from ad content to individual bids for keywords. This ability to test key parts of the campaigns offers experienced PPC advertisers a chance to ceaselessly refine and improve the crusades. 

5. Target difficult keywords – PPC permits you to target catchphrases you may experience issues ranking organically and show up on the main page of the search results for those terms rapidly. 

6. PPC advertising compliments SEO –PPC advertising can be a great compliment to organic SEO and can be a useful tool to help drive some traffic to your site right away. It is always a good idea to diversify marketing strategies to reduce dependency on a single marketing channel. Any business that solely relies on one source of traffic is potentially on very rocky ground.

Get the assistance of a PPC expert

Pay-per-click advertising has become a significant piece of online marketing advertising and it very well may be a profoundly powerful approach to direct people to your webpage. In any case, it takes a lot of time and aptitude to ace. If you are new to the universe of pay per click, consider employing a PPC expert to assist you with staying away from the numerous traps that accompany pay per click advertising. A PPC expert can help make profitable campaigns that create top-notch traffic and collect the best ROI. 

Get in touch with Triskel Media today to figure out how to kickstart your PPC campaign.


Mistakes on social media marketing that can harm your business

It’s a common misconception that digital marketing is a concept focussed on SEO of PPC. However, that is not the case in real life with social media dominating the world and Facebook, Instagram, LinkedIn and Twitter becoming increasingly important for brand image. These channels are filled with opportunity for businesses to gain publicity, reach new markets and boost conversions. Make sure you don’t make the same mistakes your competitors are making, learn from their mistakes. Here, we look at some of the most common mistakes that you should steer clear of.

Don’t oversell

It is essential to regularly share posts, but don’t try to advertise your brand too much. Spamming your feed with too much advertising content can put off your existing customers and scare away potential ones. Post informative content, current happening and occasionally advertise you and your brand. This will establish trust and a loyal set of clients.

Using the wrong hashtags

Hashtags can be used to organically promote your brand across social media platforms. They’re a great too for your business to boost reach and publicity. Trending hashtags that relate to your brand or product can significantly increase your brand awareness. However keep your hashtag count in check because excessive hashtags might be considered as spam, turning away sales.

Don’t forget to copy-check

Make sure your spellings are in-check and your grammar is on point before you post, because one mistake can change the way your brand is perceived. Take the time to proofread your posts before they go live because poor grammar can kill credibility.

Don’t ignore your followers

It’s important to engage with your target audience. Your followers need to be engaged and it would mean a lot to them to know that their opinion is being listened to. By ignoring their comments or DMs, you will quickly lose your followers.

Social media is one of the best places to build your reputation online. An effective social media strategy can positively impact your brand image and your conversion rates as well.

How to use social media to your business' advantage?


Sometimes mass emails go into spam. Basic email newsletter templates sometimes tend to get ignored because it simply lacks the “cool” factor in this era driven by social media. Does that mean you must turn to social media to get that recognition that your brand deserves?

The answer to that question is both yes and no. This very much depends on the nature of your business. If you have interesting, engaging consumer products - Facebook and Instagram might be something to look into. Twitter could be a powerful tool if you play your cards right. But if your business is B2B, LinkedIn is a potential treasure trove. This platform exists to connect businesses with business leaders and vice versa.

LinkedIn to build your brand

If your leader is the face of your business - you can use LinkedIn to highlight thought leadership and keep your followers in the loop of all the great work and success you've been generating. You can also talk about your corporate culture and feel your audience directly to your blog(if you have one). Engaging and relevant content will translate to footfall on your website.

Talk about market and business trends - but most importantly, create engaging and fun to read content. And if you could make videos, even better because studies show that video content keeps your users more engaged than written content.


Some tips to make the most out of LinkedIn

  1. Share behind-the-scenes visuals. Showcase the working process of your team. People are always intrigued by the way things are made. If you have a well-known industry figure in your organisation, there's your box office hit!
  2. Show the world who your employees are. Show-off of the hard-work they put in for clients and customers. You can also talk about your more junior employees and their journey into your organisation. LinkedIn is the perfect platform to find and attract the best talent in the industry to come work for your company.
  3. Tease something new that's coming soon. People love mystery, this will keep them engaged - eager to know what's next from your business.
  4. Social media videos are quite easy to post. But most native videos are played with the sound turned off. Place flashy, assertive titles in such a way that your story is highlighted even with the sound turned off.