Why should your business have a website?

Planning is an enormous part of expanding your organization's ROI, so it's normal to need to discover chances to bring down costs with regards to your digital methodology. Be that as it may, in the event that you wind up hoping to reduce expenses with regards to your site, you should reexamine your technique and put resources into a custom site.

In any case, you have to take a gander at it as simply that - an investment, and not an in advance expense.

A decent site can increase online presence and produce more leads for your business, and with more individuals utilizing the Internet to do their shopping and surfing, a decent site is vital to your business as a whole. In any case, with more Internet use comes more site choice, and thus it's essential to put resources into a custom site for your business.

An Unbeatable First Impression

Since your site is your image's online home, and most of individuals will scan online for you before they visit you face to face or reach you, it's essential to ensure you establish a decent first connection. As indicated by HubSpot, 90% of online clients will leave a site on the off chance that it has an awful or frail plan. When those clients leave your site, the odds of them returning are probably nothing.

A custom site is an ensured approach to establish a first connection. You'll have the option to fuse staggering, eye-getting visuals and pair them with a completely practical, simple to-utilize site that will overwhelm your crowd. With a format or conventional form, you're constrained in what you can do to upgrade the visual experience.

Communicating Individuality in a Cluttered Online Space

Your brand should stand apart from your rivals, so you need your site to do likewise. Without a doubt, you can save budget by utilizing a premade format from sites like Squarespace, yet you'll be utilizing a similar layout a large number of different sites are utilizing. There is no inventiveness and imaginative edge that causes individuals to recall your website out of the a huge number of others on the Internet. On the off chance that individuals don't recall you, they're likely not going to wind up picking you when they have to buy your item or administration.

A custom site fuses components that are one of a kind and unique to your image, and passes on them in each part of the plan and assemble. From the hues to the text styles, formats, and visuals, everything will be reasonable.

Furthermore, a website specialist making your site for you will consider the particular components that your business needs accessible and can even expand on those to make them increasingly customized to your marking style. For instance, cafés need choices for online reservations and menus, while web based business destinations need great shopping baskets and simple perusing access.

Client Experience Tailored For Your Business and Your Audience

In the realm of digital advertising, user experience is the most significant thing. Regardless of how astonishing your site looks, in the event that it doesn't work well, you're not going to get those conversions.

Loading times: 93% of individuals will leave a site on the off chance that it doesn't load sufficiently quick.

Increased responsiveness: 74% of individuals state they will come back to a site if it's UI is responsive. At the end of the day, if your site isn't streamlined for versatility, you could lose a major lump of likely leads or long haul clients.

Simple route: Visitors ought to have the option to discover what they're searching for on your site effortlessly. On the off chance that they don't, they will get disappointed and leave.

Shopping cart usefulness: For web based business sites, your shopping basket is the place you make the entirety of your deals. On the off chance that it doesn't work for the client, they'll relinquish it and shop somewhere else.

When you have a custom site worked by an accomplished, prepared web designer, you're working with somebody who knows the entirety of the fine specialized subtleties you have to keep your webpage working productively. Web designers know the business all around, and have seen firsthand what happens when certain things get neglected.

Among numerous other key things, they will ensure your site is versatile responsive, menus are upgraded for route, online networking incorporates appropriately, shopping basket capacities work, content is inserted appropriately, and the website is set up for SEO. These are for the most part components that could be neglected when you're working with a format or fundamental site yet can have harming results on your computerized advertising endeavors.

Get in touch with Triskel Media today to have your custom made website, tailor-made just for your brand.


Why Pay-Per-Click (PPC) advertising is an important part of online marketing?

One of the biggest challenges businesses face today is figuring out how to increase their visibility online and get more traffic to their website. To achieve their objectives, organizations around the globe have chosen to build their online exposure through pay-per-click (PPC) advertising. With prompt and quantifiable outcomes, PPC advertising gives a snappy and powerful approach to appear on online search tools. 

What is Pay-per-click advertising? 

Pay-per-click advertising or paid search engine marketing (SEM) is an online marketing tool that is intended to direct people to websites for a fee. Organizations can put online advertisements on websites by offering on keywords and phrases applicable to the product or services they give. PPC advertising prominently displays ads at the top of the search engine results page, bypassing organic search rankings. Once someone clicks on an ad they are directed to the advertiser’s website and the advertiser is charged a fee.

PPC advertising has become a vital part of online marketing by offering a moderate and adaptable approach to develop your business online. We have outlined a couple of advantages of PPC advertising and why you ought to consider integrating pay per click into your online marketing system: 

Advantages of PPC advertising

Importance – Reach people as they search for phrases that apply to your business. Your advertisements are shown to individuals who are effectively searching for the items or services you give. So those individuals who land on your site are bound to make a move. 

1. Adaptable financial plan – There is no base spending responsibility. You can choose a lot or how little you need to put resources into your PPC advertising. 

2. Simple and precise tracking – Google AdWords and Bing ads provide powerful and comprehensive tools that help advertisers keep track of key performance metrics like costs per click, click-through rates, conversion data and much more. This information gives advertisers important data on the behaviour of their target group, and the ability to control expenses and increment ROI. 

3. Speed to advertise – Platforms like Google AdWords and Bing Ads make it simple to make PPC campaigns rapidly and driving people to your site in only minutes. But be warned, just because you have created a PPC campaign doesn’t mean you will receive high-quality traffic.

4. Testing capabilities – PPC platforms offer numerous alternatives to permit advertisers to test everything from ad content to individual bids for keywords. This ability to test key parts of the campaigns offers experienced PPC advertisers a chance to ceaselessly refine and improve the crusades. 

5. Target difficult keywords – PPC permits you to target catchphrases you may experience issues ranking organically and show up on the main page of the search results for those terms rapidly. 

6. PPC advertising compliments SEO –PPC advertising can be a great compliment to organic SEO and can be a useful tool to help drive some traffic to your site right away. It is always a good idea to diversify marketing strategies to reduce dependency on a single marketing channel. Any business that solely relies on one source of traffic is potentially on very rocky ground.

Get the assistance of a PPC expert

Pay-per-click advertising has become a significant piece of online marketing advertising and it very well may be a profoundly powerful approach to direct people to your webpage. In any case, it takes a lot of time and aptitude to ace. If you are new to the universe of pay per click, consider employing a PPC expert to assist you with staying away from the numerous traps that accompany pay per click advertising. A PPC expert can help make profitable campaigns that create top-notch traffic and collect the best ROI. 

Get in touch with Triskel Media today to figure out how to kickstart your PPC campaign.


Mistakes on social media marketing that can harm your business

It’s a common misconception that digital marketing is a concept focussed on SEO of PPC. However, that is not the case in real life with social media dominating the world and Facebook, Instagram, LinkedIn and Twitter becoming increasingly important for brand image. These channels are filled with opportunity for businesses to gain publicity, reach new markets and boost conversions. Make sure you don’t make the same mistakes your competitors are making, learn from their mistakes. Here, we look at some of the most common mistakes that you should steer clear of.

Don’t oversell

It is essential to regularly share posts, but don’t try to advertise your brand too much. Spamming your feed with too much advertising content can put off your existing customers and scare away potential ones. Post informative content, current happening and occasionally advertise you and your brand. This will establish trust and a loyal set of clients.

Using the wrong hashtags

Hashtags can be used to organically promote your brand across social media platforms. They’re a great too for your business to boost reach and publicity. Trending hashtags that relate to your brand or product can significantly increase your brand awareness. However keep your hashtag count in check because excessive hashtags might be considered as spam, turning away sales.

Don’t forget to copy-check

Make sure your spellings are in-check and your grammar is on point before you post, because one mistake can change the way your brand is perceived. Take the time to proofread your posts before they go live because poor grammar can kill credibility.

Don’t ignore your followers

It’s important to engage with your target audience. Your followers need to be engaged and it would mean a lot to them to know that their opinion is being listened to. By ignoring their comments or DMs, you will quickly lose your followers.

Social media is one of the best places to build your reputation online. An effective social media strategy can positively impact your brand image and your conversion rates as well.


How can Digital Marketing Agencies benefit from Remote Working?

How can Digital Marketing Agencies benefit from Remote Working?

With any modern business, its employees are its biggest asset. Especially for digital marketing agencies because these agencies don’t really require any other assets. Working remotely isn’t a new concept for digital agencies and specialists often take advantage of the versatility of the nature of their work.

A successful digital marketing agency is highly dependent on the talent they attract. And of course, you cannot expect your employees to be your run-off-the mill corporate employees – creativity comes with its quirks.

The main advantages of remote working for digital marketing agencies 

Research has shown that a lot of companies in this industry have been phasing into increasing their remote working capabilities. Let’s take a look at the benefits of a remote workforce 

  1. Increase Productivity

    The norm of working is the belief that working at the office enforces discipline and increases productivity because they have supervision. Although, this may have been true pre-digital era, with the advent and development of technology – it is possible to be more productive with much less effort. Working at home also reduces distractions from loud colleagues, interruptions and constant chatter that happens only at the office.

  2. You can hire only the best

    One of the biggest advantages of a digital marketing business is its versatility in terms of location. Most of its clients are not from the same geographic location. This is because of the digital nature of the service.

    This also means that you are not limited for choice when it comes to hiring talent. You can hire the best experts from anywhere in the world and it won’t really affect their performance negatively either.

  3. It is economical

    Operational costs for running an office is quite high. And for every additional employee, you need a bigger space – which means you have to spend more on utilities, equipment, etc. By working remotely, you can save on all these costs. You can use what you save to invest in better tools for your business or add to the salary of your employees to keep them happy and working at their best.

  4. Happier employees

    Studies show that remote employees are generally happier than full-time office workers. This is because of a range or reasons. They can choose when and where to work from, they are less distracted and they save so much time on commuting. Naturally, your employees are more efficient and productive when they’re happy which translates to happy customers. All-in-all, it’s a win-win situation for everyone involved.

  5. Improved quality of work

    When your employees are given the flexibility of workspace and work hours, their quality of work improves drastically. This is because some of them can finish a few days’ worth of work in a day and spend their time working on other things. As long as they get the work done, you shouldn’t have to worry about when and how they do it. And if they’re given the flexibility about it, they will always work when they’re at their creative and productive best.

How to use social media to your business' advantage?


Sometimes mass emails go into spam. Basic email newsletter templates sometimes tend to get ignored because it simply lacks the “cool” factor in this era driven by social media. Does that mean you must turn to social media to get that recognition that your brand deserves?

The answer to that question is both yes and no. This very much depends on the nature of your business. If you have interesting, engaging consumer products - Facebook and Instagram might be something to look into. Twitter could be a powerful tool if you play your cards right. But if your business is B2B, LinkedIn is a potential treasure trove. This platform exists to connect businesses with business leaders and vice versa.

LinkedIn to build your brand

If your leader is the face of your business - you can use LinkedIn to highlight thought leadership and keep your followers in the loop of all the great work and success you've been generating. You can also talk about your corporate culture and feel your audience directly to your blog(if you have one). Engaging and relevant content will translate to footfall on your website.

Talk about market and business trends - but most importantly, create engaging and fun to read content. And if you could make videos, even better because studies show that video content keeps your users more engaged than written content.


Some tips to make the most out of LinkedIn

  1. Share behind-the-scenes visuals. Showcase the working process of your team. People are always intrigued by the way things are made. If you have a well-known industry figure in your organisation, there's your box office hit!
  2. Show the world who your employees are. Show-off of the hard-work they put in for clients and customers. You can also talk about your more junior employees and their journey into your organisation. LinkedIn is the perfect platform to find and attract the best talent in the industry to come work for your company.
  3. Tease something new that's coming soon. People love mystery, this will keep them engaged - eager to know what's next from your business.
  4. Social media videos are quite easy to post. But most native videos are played with the sound turned off. Place flashy, assertive titles in such a way that your story is highlighted even with the sound turned off.