It’s a common misconception that digital marketing is a concept focussed on SEO of PPC. However, that is not the case in real life with social media dominating the world and Facebook, Instagram, LinkedIn and Twitter becoming increasingly important for brand image. These channels are filled with opportunity for businesses to gain publicity, reach new markets and boost conversions. Make sure you don’t make the same mistakes your competitors are making, learn from their mistakes. Here, we look at some of the most common mistakes that you should steer clear of.

Don’t oversell

It is essential to regularly share posts, but don’t try to advertise your brand too much. Spamming your feed with too much advertising content can put off your existing customers and scare away potential ones. Post informative content, current happening and occasionally advertise you and your brand. This will establish trust and a loyal set of clients.

Using the wrong hashtags

Hashtags can be used to organically promote your brand across social media platforms. They’re a great too for your business to boost reach and publicity. Trending hashtags that relate to your brand or product can significantly increase your brand awareness. However keep your hashtag count in check because excessive hashtags might be considered as spam, turning away sales.

Don’t forget to copy-check

Make sure your spellings are in-check and your grammar is on point before you post, because one mistake can change the way your brand is perceived. Take the time to proofread your posts before they go live because poor grammar can kill credibility.

Don’t ignore your followers

It’s important to engage with your target audience. Your followers need to be engaged and it would mean a lot to them to know that their opinion is being listened to. By ignoring their comments or DMs, you will quickly lose your followers.

Social media is one of the best places to build your reputation online. An effective social media strategy can positively impact your brand image and your conversion rates as well.